Melanie M. Shelby is the founder and CEO of Enelalma, a prestige, additive-free sipping tequila crafted in the Los Altos region of Jalisco, Mexico. The brand is a celebration of heritage, honoring the shared legacies and traditions of Indigenous and African American cultures—both of which have endured generations of adversity.

A true tribute to tequila, Enelalma reflects Melanie’s bold vision to transform the luxury spirits industry. With over 25 years of experience navigating complex legislative and regulatory environments, she has driven $12.7 billion in economic impact for diverse businesses across multiple industries.

Melanie serves on the Craft Advisory Council for the Distilled Spirits Council of the United States and chairs the Alameda Health System Foundation. She is a lifetime member of both the NAACP and the UCLA Black Alumni Association. Through her leadership, Melanie continues to champion diversity, inclusion, and access across every space she enters.